Pet Food and Supplies - UK - February 2013
“Introducing more sophisticated recipes could also support value growth, considering one in five cat/dog owners agree there are not enough gourmet cat and dog foods…Taking cues from human food markets, such as using regionally sourced ingredients, traceability of meats or ethnic-style recipes, could translate into wet food for cats and dogs to provide more upmarket appeal.”
– Alex Beckett, Senior Food Analyst
Some questions answered in this report include:
- Which areas of NPD are likely to appeal to over-65s?
- How can manufacturers continue to add value to wet pet food?
- Where can manufacturers go next with dog snacks and treats?
- How can wet foods in gravy improve on their image as inconvenient?
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