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Mintel’s Annual Overviews take a look back at 2015 and provide a detailed overview of the key issues faced by key categories through the year. Including; a full market overview, an in-depth review of the big stories from the year as well as our forecast for the future of these markets.

What's included

What's included

Table of contents

Table of contents

  1. Overview

        • Figure 1: Global market performance, pet food, 2014
        • Figure 2: Pet food NPD, % by region, 2011-15
        • Figure 3: Pet Food NPD, % by region and type of pet food, 2015
        • Figure 4: Pet food NPD, % by sub-category, global, 2011-15
        • Figure 5: Top ten claims in Pet Food, Global, 2011-15
    • The Big Stories

      • Pet owners as parents
        • Figure 6: Consumer attitudes towards pets, selected European countries, 2015
        • Figure 7: Consumer attitudes towards pets, agreement with the statement, "I treat my pet like a member of the family," UK and US, 2015
        • Figure 8: Consumer attitudes towards pets and pet food, selected European countries, 2015
      • Naturally sourced pet food continues to rise
        • Figure 9: Pet food with at least one natural claim, % of NPD in each type of pet food, Global
        • Figure 10: Attitudes towards pets and pet food, agreement with the statement "I would like to see more all natural pet foods," selected European markets, 2015
        • Figure 11: Launches of pet Food with at least one natural claim, by region, 2015
      • With consumers looking for “human-grade” pet food, quality is rising
        • Figure 12: Consumer attitudes towards pet food, selected Curopean countries, agreement with the statement, "I expect the same quality standards from the food I choose for my pet as my own food," 2015
        • Figure 13: Pet food with premium and economy claims, % of total NPD, Global 2001-15
    • Notable Products

      • Helping pets deal with the trappings of modern life
        • Canine snacks that could be mistaken for “human” snacks
          • Healthy drinks for pets
          • Looking to the Future

            • Low allergen pet food
              • Figure 14: Launches of pet food with low/no/reduced allergen and/or gluten-free, Global, 2011-15
              • Figure 15: Consumer attitudes towards pet food, selected Eeuropean countries, agreement with the statement "I would like to see more allergen free pet foods," 2015
            • Asia offers many opportunities for pet food*
              • Figure 16: Pet food retail market size, China and India, 2014
              • Figure 17: Pet food NPD, % by ultimate company, India and China 2014-15
              • Figure 18: Pet food NPD with functional health pet claims, % by region, 2015
            • Potential to develop online sales of pet food further
              • Figure 19: Attitudes towards pets and pet food, selected European countries, agreement with the statement, "I often buy pet food/accessories online," 2015
          • The Analyst’s View

            This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

            • Market

              Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

            • Consumer

              Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

            • Brand/Company

              Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

            • Data

              Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

            Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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