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Mintel’s Annual Overviews take a look back at 2016 and provide a detailed overview of the key issues faced by key categories through the year. Including; a full market overview, an in-depth review of the big stories from the year as well as our forecast for the future of these markets.

What's included

What's included

Table of contents

Table of contents

  1. Overview

        • Figure 1: Pet food, global market performance, 2015
        • Figure 2: Pet food, fastest/slowest growing markets, 2011-16*
        • Figure 3: Pet food, new product launches, top five countries, 2016
        • Figure 4: Pet food, new product launches, by subcategory, 2016
        • Figure 5: Pet food, new product launches, top five claims, 2016
    • The Big Stories

        • The ongoing pet humanisation trend brings new NPD opportunities
            • Figure 6: Global pet food product launches, by selected natural claims, 2012-16
          • Functional pet food innovation is thriving in China*
            • Figure 7: Top 10 claims on new pet food product launches, China and global average, 2016
            • Figure 8: Top 10 claims on new pet food product launches, China, 2014-16
          • European pet owners need more guidance to tackle pet obesity
            • Figure 9: Pet owners who are concerned about their pet(s) being/getting overweight, select European markets, 2016
            • Figure 10: Pet owners who would like to see more lighter pet treats (e.g. low fat, low sugar), select European markets, 2016
            • Figure 11: Pet owners who would like to see more detailed guidance on guideline daily amounts (e.g. of calories, nutrients) for pet food, select European markets, 2016
            • Figure 12: Pet owners who would consider using an app to monitor their pet’s diet (e.g. to check they are getting enough nutrients/not eating too much), by selected age groups, select European markets, 2016
        • Notable Products

            • Pet food designed to help with relaxation
              • Pet food launches with relaxing and calming benefits
                • Allowing full traceability of ingredients
                  • Fressnapf’s FOODPRINT allows full traceability of ingredients
                    • Premium cat soups
                      • Premium cat soup innovation
                      • Looking To The Future

                          • Artisanal values can help alleviate pet food safety concerns
                            • Figure 13: Pet owners who check the ingredients lists when buying a new pet food/snack, select European markets, 2016
                          • Chilled and frozen pet food formats show promise
                            • Figure 14: Pet owners who would consider buying chilled or frozen food meal components (e.g. Minced meat, plain rice, seasonings) to prepare food for their pets at home, select European markets, 2016
                          • Superfoods make inroads as pet food ingredients
                          • The Analyst’s View

                            This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

                            • Market

                              Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

                            • Consumer

                              Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

                            • Brand/Company

                              Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

                            • Data

                              Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

                            Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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