Pet Food Market - Global Annual Review - 2016
Natural sourcing continues to be an important issue in 2015 when it comes to pet food NPD, as the no additives/preservatives claim is now the second most important claim and is noted in most of new launches in 2015.
Another area that has seen some growth recently are low/no/reduced allergen formulations. This is mainly due to manufacturers introducing pet food ranges that allow cats and dogs to return to their “wild” roots, with formulations focusing on protein and meat content, avoiding grains and gluten that are often used as fillers, something that many consumers want to avoid these days.
While functional claims are important in pet food, there has been a decrease in products that feature vitamin/mineral fortifications, as manufacturers prefer to position their products as improving different areas of health rather than simply being topped up with random nutrients.
What you get
This report will help you evaluate every aspect of your current market, including an extensive market overview and a focus on the big stories – and interesting product launches – we followed.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.