Pet Food - UK - August 2016
- Related Reports
- food and foodservice
- August 2016
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“Greater attention to transparency of ingredients is required to overcome consumers’ concerns about what exactly goes into pet food. This comes against a backdrop of confusion over ingredients lists on pet food. As such, the concept of “clean labels” can be just as relevant for pet food as it is for human food.”
– Emma Clifford, Senior Food and Drink Analyst
This report examines the following issues:
The ongoing humanisation of pets is translating into stark similarities between the pet food and human food markets. Premiumisation is currently shaping both markets, with clear signs of shoppers trading upwards in pet food. That consumers have become more health-minded and nutritionally aware has radiated outwards to the food they feed their pets. As such, trends such as so-called “positive nutrition”, the emphasis on natural ingredients, free-from and even the “paleo” high-protein approach to food have crossed over into pet food.
This Report focuses on the retail sales of pet food for cats and dogs through all retail channels, including direct to consumers. Food is categorised as dry, wet, snacks and treats. Cat drinks are also included.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.