Pet Food - UK - August 2016
“Greater attention to transparency of ingredients is required to overcome consumers’ concerns about what exactly goes into pet food. This comes against a backdrop of confusion over ingredients lists on pet food. As such, the concept of “clean labels” can be just as relevant for pet food as it is for human food.”
– Emma Clifford, Senior Food and Drink Analyst
This report examines the following issues:
- Opportunities are ripe for high-welfare and British-reared meat and poultry
- Superfoods can be super in the pet market, too
- Reconnecting with nature with “paleo” products for pets can reap rewards
The ongoing humanisation of pets is translating into stark similarities between the pet food and human food markets. Premiumisation is currently shaping both markets, with clear signs of shoppers trading upwards in pet food. That consumers have become more health-minded and nutritionally aware has radiated outwards to the food they feed their pets. As such, trends such as so-called “positive nutrition”, the emphasis on natural ingredients, free-from and even the “paleo” high-protein approach to food have crossed over into pet food.
This Report focuses on the retail sales of pet food for cats and dogs through all retail channels, including direct to consumers. Food is categorised as dry, wet, snacks and treats. Cat drinks are also included.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.