Pet Food - UK - September 2019
Covered in this report
The market size in this report comprises UK retail sales of pet food for cats and dogs through all retail channels, including direct to consumers. Food is categorised as dry, wet, snacks and treats. Cat drinks are also included.
Excluded are healthcare and accessories such as items for home grooming, collars, leashes, toys, chews, bedding, feeding equipment and litter, and over-the-counter flea/tick treatments and prescription medicines. Pets themselves as well as services for pets, such as boarding, grooming, training and veterinary services, and pet insurance are also excluded from the market size and from this report.
“The high level of innovation centring on high-quality, health-boosting and all-natural ingredients is making it difficult for products to stand out in the increasingly crowded premium pet food space. Greater transparency, for example through spotlighting ingredient provenance, will help build trust and create compelling points of difference.
Greener packaging, meal kits for making pet food at home, all-British ingredients and recipes featuring ‘good bacteria’ are all areas that offer ripe opportunities for pet food manufacturers.”
– Max Grünefeld, Research Analyst
This report looks at the following areas:
- Opportunity for meal kits for making pet food at home
- The pet food market can do more to tap into the buzz around digestive health
- Environmentally friendly packaging warrants further attention
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