Pet Food - US - August 2010
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
The American Pet Products Association (APPA) estimates that U.S. pet owners spend $48 billion annually on their companion animals. The largest percentage of this spending can be attributed to pet food. In addition to the large volume of sales, pet food companies are attracted to the category because it is considered to be somewhat recession-proof. This has proven to be the case in recent years as spending has actually increased from $41.2 billion in 2007, which is the generally accepted time that economists say the latest recession began in earnest.
Unlike the food industry operating for human consumption, the pet food industry, which is now approaching $18 billion according to Mintel, is unique in that it must connect with a target audience that is not the end user of their products. This report focuses on these dynamic factors and offers in-depth analysis of the following:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.