Pet Food - US - July 2014
“While pet ownership is down, this has not deterred pet owners from continuing to view their pets as family members, and treating them accordingly. The humanization of pets and their dietary needs continues unchecked, as pet food resembles more and more that which one would find on the grocery store shelves for people.”
- Amy Kraushaar, US Category Manager, Food and Drink
This report answers the following issues:
- How far will the humanizing trend go?
- Can organic pet food grow to live up to its media exposure?
- How will the human focus on health and wellbeing impact pet food?
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