Pet Food - US - July 2019
Covered in this report
Mintel defines the pet food market as food and treats for household pets, including cats, dogs, small animals (eg hamsters, rabbits), fish, reptiles, and birds. Food for dogs and cats may be dry, wet/ canned, semi-moist, or in the form of treats. The following segments will be included in this report:
- Cat food
- Dog food
- Other pet food (eg hamsters, birds, guinea pigs, reptiles)
- Pet treats
Excluded from this report are:
- Food for horses and animals usually considered livestock (pigs, goats, chickens, etc)
- Dog chews and rawhides
- Pet vitamins and supplements
"The pet food market found continued steady, conservative growth sustained by rising pet ownership coupled with premium innovation that reflects pet owner aspirations to provide nutrition, wellness and happiness to pets as valued members of the family. The changing retail landscape for pet foods, treats and supplies will continue to play a role in the diversification of brands and products."
John Owen, Senior Food & Drink Analyst
This report will look at the following areas:
- Slow, steady growth continues
- Pet specialty and mass still lead, but online is gaining fast
- Dry food purchase near universal, but treats and wet food on the rise
- More cat owners use both dry and wet food
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