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Pet Store Retailing - US - May 2018

challenges in maintaining their position as the ultimate shopping destination for the 73 million pet owners in the US (or 58% of US households). From adapting to shifting demographics and product preferences to competing with online, mass merchants, and independent retailers (eg boutiques), pet specialty will need to adapt to a changing retail landscape.

This report looks at the following issues:

  • Price and convenience outweigh pet-specific factors when choosing retailer
  • Engagement declines with age of pet and owner

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Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • Overview
          • The market
            • Consistent future growth anticipated
              • Figure 1: Total US sales and fan chart forecast of pet food and supplies, at current prices, 2012-22
            • The issues
              • Price and convenience outweigh pet-specific factors when choosing retailer
                • Figure 2: Select reasons for Purchase Location, March 2018
              • Engagement declines with age of pet and owner
                • Figure 3: Select attitudes toward shopping for your pet - agree, by age of dog, March 2018
              • Younger adults engaged, yet lack loyalty
                • Figure 4: Select attitudes toward shopping and purchase behaviors - agree, by age, March 2018
              • The opportunities
                • Diversify sales
                  • Figure 5: Select online shopping attitudes and behaviors, March 2018
                • Play up exclusivity
                  • Figure 6: Pet products shopped by select retailer, March 2018
                • Make it more than just a place to shop
                  • Figure 7: Attitudes toward shopping enjoyment and engagement-agree, Reason for selecting retailer, pet-friendly environment, March 2018
                • What it means
                • The Market – What You Need to Know

                  • Steady growth expected to continue
                    • Mass premiumization of pet products impacts category
                      • America’s pet population: canines still top dog
                      • Market Size and Forecast

                        • Pet care market sees exceptional growth
                          • Figure 8: Total US sales and fan chart forecast of pet food and supplies, at current prices, 2012-22
                          • Figure 9: Total US retail sales and forecast of pet food and supplies, at current prices, 2012-22
                      • Market Perspective

                        • Spread of premium pet products into mainstream channels
                          • Figure 10: Target email ad, September 2017
                          • Figure 11: Walmart email ad, April 2018
                      • Market Factors

                        • Nearly seven in 10 Millennials solely responsible for pet shopping
                          • Figure 12: Share of US population by generation, 2017
                        • America’s pets – Pet ownership continues to climb
                          • Figure 13: Number of pet-owning households, 2010-17
                          • Figure 14: Number of pet-owning households, by type of pet, 2010-17
                        • Most stick to one pet in the home, pet population aging
                          • Figure 15: Profile of America’s pets, March 2018
                      • Key Players – What You Need to Know

                        • Spotlight on pet specialty retailers
                          • Retailers tap into subscription services, enhance health services
                            • “Speak”: voice-ordering for pet retailing, upgrading shopping experiences
                            • Retailer Overview and Social Media Spotlight

                              • PetSmart, Inc.
                                  • Figure 16: Mentions of PetSmart, March 2017-18
                                • Petco Animal Supplies, Inc.
                                  • Figure 17: Mentions of Petco, March 2017-18
                              • What’s Trending?

                                • Retailers beef up subscription programs
                                    • Figure 18: Target Bark pet toys and treats display, Chicago (Oak Lawn), April 2018
                                  • Yet subscription services have a way to go
                                    • In their words: pet subscriptions are a “nice to have” for most
                                      • Pet specialty invest in online capabilities, shopping services
                                        • Retailers become partners in (pet) health
                                          • Insurance and vet services
                                            • Figure 19: PetSmart Banfield Pet Hospital, Chicago (Tinley Park), April 2018
                                          • Premium and health-focused food and supplies
                                            • Figure 20: Pinnacle pet food display NOT from actual PetSmart Pet Spa locations, Chicago (Tinley Park), April 2018
                                          • Workin’ on their fitness
                                          • What’s Next?

                                            • Voice-controlled ordering pawing its way into the future
                                              • The value of interaction: create more than just a place to shop
                                                • Does the Amazon, Whole Foods acquisition impact pet retailing?
                                                • The Consumer – What You Need to Know

                                                  • Single men, younger adults take on shopping responsibility
                                                    • Pet specialty stores, mass merchants dominate category
                                                      • Price, location factor strongly into retailer selection
                                                        • Online offers better prices and selection, yet lacks transparency
                                                          • Pet owners like to shop for their pet, especially if it benefits pet’s health
                                                          • Pet Shopping Responsibility

                                                            • Two thirds of pet owners do all the shopping
                                                              • Figure 21: Pet shopping responsibility, March 2018
                                                            • Men, especially single men, play a bigger role
                                                              • Millennials take on more shopping responsibilities
                                                                • With age comes less responsibility, at least with pets
                                                                  • Figure 22: Profile of primary pet shopper, by key demographics, March 2018
                                                              • Retailers Shopped

                                                                • Pet specialty, Walmart lead the pack
                                                                    • Figure 23: Target email ad, March 2018
                                                                    • Figure 24: Retailers shopped, by segment, March 2018
                                                                  • Younger pet owners more likely to shop around
                                                                    • Figure 25: Pet specialty, mass merchandiser, and online retailers shopped, by age, March 2018
                                                                  • Dog owners shop specialty
                                                                    • Figure 26: Retailers shopped for pet house/apparel/travel supplies, pet food/treats, by type of pet, March 2018
                                                                  • In their words: where they shop
                                                                  • Reasons for Purchase Location

                                                                    • Convenience, price, and selection drive retailer selection
                                                                      • Figure 27: Reasons for Purchase Location, March 2018
                                                                    • Low prices, preferred brand, and location reaches widest audience
                                                                      • Figure 28: TURF analysis – Reasons for purchase location, March 2018
                                                                      • Figure 29: TURF analysis – Reasons for purchase location, March 2018
                                                                    • Methodology
                                                                      • Services, in-store experience appeal to younger shoppers
                                                                        • Figure 30: Reasons for Purchase Location, by age, March 2018
                                                                      • New pup owners seek guidance and engagement
                                                                        • Figure 31: Reasons for Purchase Location, by age of dog, March 2018
                                                                    • Online Shopping Attitudes and Behaviors

                                                                      • While online has its perks, pet owners proceed with caution
                                                                        • Figure 32: Online shopping attitudes and behaviors – Pros and cons of shopping online, March 2018
                                                                      • Why aren’t more people buying pet products online?
                                                                          • Figure 33: Chewy mailer, April 2018
                                                                        • Shopping retailer online preferred over online-only
                                                                          • Figure 34: Online shopping attitudes and behaviors – Shopping retailers online vs shopping online-only, March 2018
                                                                        • Younger adults, particularly men, research and shop online
                                                                          • Figure 35: Select online shopping attitudes and behaviors, by gender and age, March 2018
                                                                      • Attitudes toward Shopping for Pets

                                                                        • Health is top of mind for pet owners while shopping
                                                                          • Figure 36: Attitudes toward shopping and purchase behaviors, agree, by age, March 2018
                                                                        • Pet specialty offers better quality, experience
                                                                          • Figure 37: Attitudes toward pet specialty retailers, agree, by age, March 2018
                                                                        • In their words: pet specialty vs everyone else
                                                                          • Shopping for pets a passion for many, but not all want to shop with them
                                                                              • Figure 38: Attitudes toward shopping enjoyment and engagement, agree, by age, March 2018
                                                                            • Engagement declines with age of pet
                                                                              • Figure 39: Select attitudes toward shopping for pets, by age of dog, agree, March 2018
                                                                          • Appendix – Data Sources and Abbreviations

                                                                            • Data sources
                                                                              • Sales data
                                                                                • Fan chart forecast
                                                                                  • Consumer survey data
                                                                                    • Consumer qualitative research
                                                                                      • Abbreviations and terms
                                                                                        • Abbreviations
                                                                                        • Appendix – The Market

                                                                                            • Figure 40: Total US sales and forecast of pet food and supplies, at inflation-adjusted prices, 2012-22
                                                                                        • Appendix – The Consumer

                                                                                            • Figure 41: Pet acquisition, March 2018
                                                                                            • Figure 42: Retailer selection factors, by select pet food and treat purchase location, March 2018
                                                                                          • Simmons consumer data
                                                                                            • Figure 43: Summary of bases for pet-owning households, October 2009 – November 2017

                                                                                        Pet Store Retailing - US - May 2018

                                                                                        US $4,395.00 (Excl.Tax)