Pet Supplies - US - June 2013
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- June 2013
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“As digital communications replace traditional human interaction, pets fill a void for physical companionship. As a result, a strong bond develops and provides the impetus for pet owners to seek out the same quality and attributes in products for their pets as they do for themselves. Innovation is adapting to meet these demands; however, marketers must be cautious about overwhelming and confusing consumers when it comes to choosing the right product for their pet.”
– Molly Maier, Category Manager, Health, Household, Beauty and Personal Care
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