Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Petcare - UK - July 2019

Covered in this report

This report focuses on pet accessories and healthcare for cats and dogs, small mammals, fish and birds. Pet accessories are products that are either worn by, played with, treated on or used on pets which are not physically consumed by the pet itself. Pet accessories also include animal health and hygiene products.

Mintel’s definition of petcare includes:

  • items for home grooming
  • collars, leashes and harnesses
  • toys
  • chews
  • pet beds and bedding
  • feeding equipment
  • litter
  • over-the-counter flea/tick treatments
  • pet technology such as fitness monitors

The report excludes pet food and purchasing pets themselves. We also exclude services for pets, such as boarding, grooming, training and veterinary services. Pet insurance is also excluded from this report. Accessories and care for horses are not included. Prescription medicines are also excluded.

“Pets are ‘people’ too, in the eyes of most pet owners. And, just like treasured members of the family, pets are indulged with toys, stylish accessories and good quality petcare products. This ‘humanisation’ trend even stretches to pets being given their own Christmas and birthday gifts. People are also buying into technical products, such as fitness and activity monitors, again mirroring trends in the human marketplace. These trends have helped consumer spending on petcare grow by 15% over 2014-19 to reach £965 million and will continue to help fuel growth over the next five years. We expect the market for petcare to grow by 15% to reach £1,114 million during 2019-24.”
Jane Westgarth, Senior Retail Analyst

This Report will cover the following areas:

  • Subscription services for pet accessories are set to grow
  • Is Pets at Home reaching maturity in the UK?
  • Value retailers are taking petcare seriously

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Overview

    • What you need to know
      • Products covered in this Report
      • Executive Summary

          • The market
            • Steady growth of spending predicted for petcare
              • Figure 1: Consumer spending on petcare, 2014-24
            • Diverse market with a wide range of products
              • Figure 2: Consumer spending on petcare, by segment, 2019 (est)
            • Companies and brands
              • Wide range of retailers in the petcare market
                • Figure 3: Distribution of pet accessories, by retailer, 2013 and 2019 (est)
              • Developments in online selling
                • Subscription services expand
                  • Pet services continue to grow in importance for retailers
                    • The consumer
                      • 51% of pet owners bought toys for their pets in the last 12 months
                        • Figure 4: Petcare and accessories purchased in the last 12 months, May 2019
                      • 28% of purchasers spent over £20 on accessories in the last month
                        • Figure 5: Spend on pet accessories, by spending band, May 2019
                      • Eight in ten bought in-store
                        • Figure 6: In-store or online purchasing for pet accessories, May 2019
                      • In-store shoppers
                        • Pets at Home stores were used by 47% of accessory purchasers
                          • Figure 7: In-store retailers used for pet accessories, May 2019
                        • Amazon tops the list of online retailers used for pet accessories
                          • Figure 8: Online retailers used for pet accessories, May 2019
                        • Shoppers are influenced by loyalty schemes and expertise
                          • Figure 9: Factors influencing choice of retailer, May 2019
                        • Pets are people too
                          • Figure 10: Attitudes regarding pet accessories, May 2019
                        • Four main customer groups
                          • Figure 11: Target customers for petcare, May 2019
                        • What we think
                        • Issues and Insights

                          • Subscription services for pet accessories are set to grow
                            • The facts
                              • The implications
                                • Is Pets at Home reaching maturity in the UK?
                                  • The facts
                                    • The implications
                                      • Value retailers are taking petcare seriously
                                        • The facts
                                          • The implications
                                          • The Market – What You Need to Know

                                            • Increasing numbers of pets and ‘humanisation’ help market growth
                                              • 15% growth predicted during 2019-24
                                                • Diverse market with a broad product range
                                                  • 12.6 million households have pets
                                                    • Diverse range of retailers in the petcare market
                                                    • Market Size and Forecast

                                                      • More pets and greater added-value boost spending on petcare
                                                        • Steady growth of spending predicted for petcare
                                                          • Figure 12: Consumer spending on petcare, 2014-24
                                                        • Most growth will be due to inflation
                                                          • Figure 13: Consumer spend on petcare, at current and constant 2019 prices, 2014-24
                                                        • Forecast methodology
                                                        • Market Segmentation

                                                          • Diverse market with a wide range of products
                                                            • Figure 14: Consumer spending on petcare, by segment, 2019 (est)
                                                          • Bigger sizes and style innovation for pet beds and cages
                                                            • Figure 15: Market for pet beds and housing, by segment, 2019 (est)
                                                          • Innovative products and automation are growing share of pet feeding
                                                            • Cat litter is no longer a basic product
                                                              • Figure 16: Market for pet sundries, by segment, 2019 (est)
                                                            • Style innovations for clothes, collars, leads and harnesses
                                                              • Figure 17: Market for apparel, collars and leads, by segment, 2019 (est)
                                                            • Pet toys at pocket money prices
                                                              • Mental stimulation and training aids are in demand
                                                                • Cat scratching posts enjoy style innovation
                                                                  • Figure 18: Market for dog and cat toys, by segment, 2019 (est)
                                                                • More design and lighting for aquariums
                                                                  • Pet health
                                                                    • Flea and worm treatments boosted by OTC products
                                                                      • Encouraging daily dental care
                                                                        • Supplements market is worth £46 million
                                                                          • Toiletries
                                                                            • Figure 19: Market for pet healthcare, by segment, 2019 (est)
                                                                        • Channels to Market

                                                                          • Diverse range of retailers in the petcare market
                                                                            • Online selling is growing in importance
                                                                              • Figure 20: Distribution of pet accessories, by retailer, 2013 and 2019 (est)
                                                                          • Market Drivers

                                                                            • 12.6 million households have pets
                                                                              • Figure 21: Estimated number of pets by type, 2018
                                                                            • 39% of dog owners also have cat(s)
                                                                              • Figure 22: Estimated percentage of households with pets, 2014-18
                                                                            • Fewer private rented households own pets
                                                                              • Figure 23: Pet ownership, by household tenure, May 2018
                                                                            • Pets are part of the family
                                                                              • Other market drivers
                                                                              • Companies and Brands – What You Need to Know

                                                                                • Pets at Home is the largest specialist in the UK pet retail sector
                                                                                  • Online-only pet specialists have patchy results
                                                                                    • Concentration among specialist retailers
                                                                                      • Developments in online selling
                                                                                        • Subscription services expand
                                                                                          • Pet services continue to grow in importance for retailers
                                                                                            • Elevating the experience in-store
                                                                                            • Companies and Brands

                                                                                              • Retail companies
                                                                                                • Pets at Home is the largest specialist in the UK pet retail sector
                                                                                                  • Figure 24: Pet retailers, turnover, 2013-18
                                                                                                • Just for Pets bought out of administration
                                                                                                  • Many in the sector struggling to make enough profit
                                                                                                    • Figure 25: Pet retailers, operating profit, 2013-18
                                                                                                  • Pets at Home generates the highest operating margin
                                                                                                    • Figure 26: Pet retailers, operating margin, 2013-18
                                                                                                  • Pets at Home has three times as many stores as its nearest rival
                                                                                                    • Figure 27: Pet retailers, store numbers, 2013-18
                                                                                                  • Turnover per store
                                                                                                    • Figure 28: Pet retailers, sales per store, 2013-18
                                                                                                  • Suppliers and brands
                                                                                                    • Wide range of brands and suppliers
                                                                                                      • Healthcare brands
                                                                                                        • Figure 29: Examples of healthcare companies and brands, 2019
                                                                                                      • Brands of pet products
                                                                                                        • Figure 30: Examples of pet product brands, 2019
                                                                                                    • Competitive Strategies

                                                                                                      • Concentration among specialist retailers
                                                                                                        • Developments in online selling
                                                                                                          • Subscription services expand
                                                                                                            • Figure 31: Protectmypet, subscription image, 2019
                                                                                                          • Loyalty schemes
                                                                                                            • Pet services continue to grow in importance for retailers
                                                                                                              • Elevating the experience in-store
                                                                                                                • Figure 32: Pets corner, puppy hour, 2019
                                                                                                            • Launch Activity and Innovation

                                                                                                              • Retail innovation
                                                                                                                • Voice controlled ordering will help fuel online shopping
                                                                                                                  • Enhancing the in-store experience
                                                                                                                    • Figure 33: Pets at home, store of the future, 2019
                                                                                                                  • BarkBox subscriptions via Amazon in the US
                                                                                                                    • IKEA’s Pet Furniture Range
                                                                                                                      • Figure 34: IKEA, Lurvig pet furniture range, 2019
                                                                                                                    • Premium pet store in Chelsea
                                                                                                                      • Figure 35: Charity fashion show by Love My Human, 2018
                                                                                                                    • Product innovation
                                                                                                                      • Matching jumpers for dogs and owners
                                                                                                                        • Figure 36: Matching jumpers for dogs and owners, 2019
                                                                                                                      • Pooch power shovel
                                                                                                                        • Figure 37: Pooch power shovel, 2019
                                                                                                                      • Fitbark can chart owner and dog activity, side-by-side
                                                                                                                        • Figure 38: Charting pet activity, Fitbark, 2019
                                                                                                                      • Pet doors and feeders controlled via an app
                                                                                                                        • Figure 39: Sure Petcare, pet door and feeder controlled via an app, 2019
                                                                                                                      • A calming space for anxious animals
                                                                                                                        • Figure 40: Zencrate, 2019
                                                                                                                      • Cannabis derived petcare
                                                                                                                      • Advertising and Marketing Activity

                                                                                                                        • 18% increase in adspend during 2014-18
                                                                                                                          • Figure 41: Total above-the-line, online display and direct mail advertising expenditure on petcare, 2014-18
                                                                                                                        • Ceva Animal Health is the largest advertiser
                                                                                                                          • Figure 42: Share of main monitored advertising spend on petcare, by advertiser, top ten, 2014-18
                                                                                                                        • TV accounts for two thirds of advertising spend
                                                                                                                          • Figure 43: Main monitored advertising spend on petcare, by media type, 2018
                                                                                                                        • Nielsen Ad Intel coverage
                                                                                                                        • The Consumer – What You Need to Know

                                                                                                                          • 87% of pet owners bought petcare products in the last year
                                                                                                                            • Widespread of purchasing on petcare
                                                                                                                              • 81% bought in-store, 45% bought online
                                                                                                                                • Pets at Home is widely used
                                                                                                                                  • Amazon dominates online retailing for petcare
                                                                                                                                    • Loyalty schemes attract shoppers
                                                                                                                                      • People want specialists
                                                                                                                                        • Pets ‘appreciate’ being bought new things
                                                                                                                                          • Four main target groups
                                                                                                                                          • Purchases of Pet Accessories

                                                                                                                                            • 51% of pet owners bought toys for their pets in the last 12 months
                                                                                                                                              • Figure 44: Petcare and accessories purchased in the last 12 months, May 2019
                                                                                                                                          • Spend on Pet Accessories

                                                                                                                                            • Dog owners are higher spenders
                                                                                                                                              • Figure 45: Spend on pet accessories, by spending band, May 2019
                                                                                                                                          • In-store or Online Shopping

                                                                                                                                            • Online shopping is widespread
                                                                                                                                              • Figure 46: In-store or online purchasing for pet accessories, May 2019
                                                                                                                                          • Retailers Used for Pet Accessories

                                                                                                                                            • In-store shoppers
                                                                                                                                              • The power of the supermarkets
                                                                                                                                                • Figure 47: In-store retailers used for pet accessories, May 2019
                                                                                                                                              • Online retailers used for pet accessories
                                                                                                                                                • Amazon is the most-used online retailer
                                                                                                                                                  • Pureplay pet websites
                                                                                                                                                    • Figure 48: Online retailers used for pet accessories, May 2019
                                                                                                                                                • Factors Influencing Choice of Retailer

                                                                                                                                                  • Loyalty schemes attract shoppers
                                                                                                                                                    • People want specialists
                                                                                                                                                      • 24% say being able to buy online is a key factor influencing them
                                                                                                                                                        • Bonding with an independent
                                                                                                                                                          • Figure 49: Factors influencing choice of retailer, May 2019
                                                                                                                                                      • Attitudes Regarding Pet Accessories

                                                                                                                                                          • Figure 50: Attitudes regarding pet accessories, May 2019
                                                                                                                                                      • Customer Typologies

                                                                                                                                                        • Four main target groups
                                                                                                                                                          • Figure 51: Target customers for petcare, May 2019
                                                                                                                                                        • Affluent Pet Families (34%)
                                                                                                                                                          • Pet Lovers (29%)
                                                                                                                                                            • Silver Pet Owners (22%)
                                                                                                                                                              • Indifferent Pet Owners (15%)
                                                                                                                                                                • Figure 52: Target customers for petcare, by attitudes to petcare, May 2019
                                                                                                                                                                • Figure 53: Petcare and accessories purchased in the last 12 months, by May 2019
                                                                                                                                                              • Where they shop for pet products in-store
                                                                                                                                                                • Figure 54: In-store retailers used for pet accessories, May 2019
                                                                                                                                                              • Where they shop online for pet products
                                                                                                                                                                • Figure 55: Online retailers used for pet accessories, May 2019
                                                                                                                                                              • Affluent Families are influenced by additional services
                                                                                                                                                                • Figure 56: Factors influencing choice of retailer, May 2019
                                                                                                                                                            • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                                                • Abbreviations
                                                                                                                                                                  • Consumer research methodology
                                                                                                                                                                  • Appendix – Market Size and Forecast

                                                                                                                                                                    • Forecast methodology

                                                                                                                                                                    Petcare - UK - July 2019

                                                                                                                                                                    £1,995.00 (Excl.Tax)