Pharmaceuticals: The Consumer - US - January 2013
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“The pharmaceuticals industry continues to grow; however, changes to the healthcare landscape from the ACA as well as patent expirations will affect future sales.”
– Emily Krol, Health and Wellness Analyst
Some questions answered in this report include:
The pharmaceuticals industry continues to grow at a healthy rate. According to data from IMS Health, U.S. category sales increased from $308.6 billion in 2010 to $319.9 billion in 2011. The category is expected to continue growing, thanks to an aging population and higher obesity levels which can lead to various diseases. Despite solid growth, the pharmaceutical industry faces several challenges, such as expiring patents, more alternatives to medication, and consumers increasingly looking for ways to save on healthcare. Additionally, much of the sales growth can be attributed to price increases, rather than increased purchases.
This report explores these challenges and offers marketing solutions to pharmaceutical companies based on consumer attitudes. Readers of the report will learn about the top-selling and most-used pharmaceutical drugs, as well as strategies to consider when drugs lose their patent. Consumer attitudes toward pharmaceutical advertisements are explored, as well as what these insights mean for the industry.
Also presented are self-reported consumer behaviors regarding prescription drugs, OTC products, and generic drugs. Readers will gain an understanding of how various demographics treat non-life-threatening conditions, and what treatment solutions appeal to them. As the pharmaceutical industry plays a major role in the U.S. economy, makers and marketers of these products will seek to continue the upward trend.
Consumer research for this report focuses on use of and attitudes toward nonessential medications. For the purposes of this report, nonessential medications include those in which the indication or illness is not life threatening. The decision to take the medication is voluntary. Types of medication that will be covered are those for insomnia, allergies, depression, herpes, weight loss, erectile dysfunction, snoring, and migraines.
Medications for cosmetic use (such as for hair loss or wrinkles) will also be covered in the report. Sales and market share data include all prescription drugs.
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This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.