Pharmacy Retail - China - December 2014
“The ability for a store to embrace the latest technology innovation to provide seamless services and shopping experience will become the key differentiator for retailers to stand out while segmenting the consumer based on their different behaviour and attitude would make a pharmacy retailer more efficient. For large players, designing locally-specific retailing strategies according to local demographic and needs is crucial.”
– Wenwen Chen, Senior Beauty & Personal Care Analyst
This report looks at the following issues:
- Technology embracement defines future success for Chinese pharmacy
- Trust is everything
- Targeting different demographics based on their needs
- City specific solution
Total retail sales of pharmacy products reached RMB255 billion in 2013, a staggering increase of 71% from 2009 driven by the rapid penetration of both chain and independent stores. That said, the current Chinese pharmacy retailing market is very fragmented.
Looking ahead, market consolidation is underway while players are facing the challenges of diversification and differentiation. Embracing the latest the technology and digital revolution is a crucial factor to stay ahead of the competition
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.