Pharmacy Retailing - Brazil - February 2018
"Brazilian pharmacies face fierce competition. With so many drugstores trying to attract consumers, they will need to adapt to the modern era, offering mobile apps that facilitate the purchasing process and improve the communication with pharmacists, for example. In addition, pharmacies that offer in-store health services, ‘click & collect’ options, and experimentation of products will appeal to consumers.”
- Juliana Martins, Beauty and Personal Care Products Senior Specialist
This report will look at the following areas:
- Brazil launches few feminine hygiene products
- Aging population requires pharmacies’ attention
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