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Pharmacy Retailing - Brazil - February 2018

"Brazilian pharmacies face fierce competition. With so many drugstores trying to attract consumers, they will need to adapt to the modern era, offering mobile apps that facilitate the purchasing process and improve the communication with pharmacists, for example. In addition, pharmacies that offer in-store health services, ‘click & collect’ options, and experimentation of products will appeal to consumers.”

- Juliana Martins, Beauty and Personal Care Products Senior Specialist

This report will look at the following areas:

  • Brazil launches few feminine hygiene products
  • Aging population requires pharmacies’ attention

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Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

          • Challenges
            • Brazil launches few feminine hygiene products
              • Figure 1: Launches of feminine hygiene products, by type, top 5 countries and Brazil, January 2015-December 2017
            • Aging population requires pharmacies’ attention
              • Opportunities
                • Pharmacies can appeal to consumers with apps that facilitate purchases
                  • Sales of “nutraceuticals” may have increased due to their health benefits
                    • Young men may be interested in purchasing via vending machines
                      • Figure 2: Non-medication purchase, fragrances, by gender, Brazil, November 2017
                    • What we think
                    • The Market – What You Need to Know

                      • Pharmacies’ retail sales had good results in 2017
                        • New apps are emerging to facilitate consumers’ life
                          • Pharmacies can invest in nutraceuticals
                          • Market Size and Forecast

                            • Pharmacies guarantee sales with essential products
                              • Figure 3: Pharmacy retail sales, by value - Brazil, 2012-22
                              • Figure 4: Forecast of pharmacy retail sales, by value - Brazil, 2012-22
                          • Market Drivers

                            • Use of smartphones can bring opportunities for new apps
                              • New services in pharmacies add value to sales channels
                                • Pharmacies could invest in nutraceutical products
                                  • Generics keep boosting sales of medicines
                                  • Key Players – What You Need to Know

                                    • Pharmacies have used technological resources to attract customers
                                      • The Brazilian market has space for new feminine products
                                        • New services help pharmacies get closer to customers
                                        • Marketing Campaigns and Actions

                                          • Campaign warns about incorrect use of medicines
                                            • Venâncio performs flash mob to advertise new drugstore
                                              • Figure 5: Venâncio flashmob, Rio de Janeiro, January 2017
                                            • Onofre challenges consumers to improve health
                                              • Figure 6: Onofre webseries, October 2017
                                            • Iguatemi creates platform for customers to access offerings
                                            • Who’s Innovating?

                                              • High sales bring opportunities for innovation in feminine products
                                                • Figure 7: Launches of feminine hygiene products, by type, top 5 countries and Brazil, Jan 2015-Dec 2017
                                              • The convenience of new technologies could improve the communication between consumers and pharmacies
                                              • The Consumer – What You Need to Know

                                                • Pharmacies could innovate recycling unused medicine
                                                  • Partnerships with beauty brands and vending machines
                                                    • Diversification can boost consumption in pharmacies
                                                      • Economic crisis can help pharmacies retain customers
                                                        • Pharmacies can create programs that encourage health care
                                                        • Medication Purchase

                                                          • Recycling programs with loyalty points could retain customers
                                                            • Figure 8: Medication purchase, Brazil, November 2017
                                                          • Combining purchase of medicines with testing of beauty products
                                                            • Figure 9: Prescription purchase, Brazil, November 2017
                                                        • Non-Medication Purchase

                                                          • Deodorants can bring innovation to the market
                                                            • Figure 10: Non-medication purchase, Brazil, November 2017
                                                          • Pharmacies can invest in vending machines to attract men
                                                              • Figure 11: Non-medication purchase, fragrances, by gender, Brazil, November 2017
                                                            • Pharmacies can appeal to C12 Brazilian women with makeup discounts
                                                              • Figure 12: Non-medication purchase, makeup, Brazil, November 2017
                                                          • Influencers to Encourage More Shopping

                                                            • There is space for click-and-collect systems in pharmacies
                                                              • Figure 13: Influencers to encourage more shopping, Brazil, November 2017
                                                            • Food and beverages to be shared can appeal to men
                                                              • Figure 14: Influencers to encourage more shopping, Brazil, November 2017
                                                            • Health services can help keep AB consumers loyal
                                                              • Figure 15: Influencers to encourage more shopping, Brazil, November 2017
                                                          • Attitudes toward Drugstore Shopping

                                                            • Economic crisis can help sales of generic medicines
                                                              • Figure 16: Attitudes toward drugstore shopping, Brazil, November 2017
                                                            • Medical advice could guarantee loyalty of unemployed consumers
                                                              • Figure 17: Attitudes toward drugstore shopping, by work situation, Brazil, November 2017
                                                            • Brazilians used more tablets than laptops to buy at online pharmacies
                                                              • Figure 18: Attitudes toward drugstore shopping, by access to the internet, Brazil, November 2017
                                                          • Opinions about Drugstores

                                                            • Aging of the population is an incentive for governmental partnerships
                                                              • Figure 19: Opinions about drugstores, Brazil, November 2017
                                                            • Consumers from the North favor convenience
                                                              • Figure 20: Opinions about drugstores, by selected regions, Brazil, November 2017
                                                            • Health-related events could help retain customers
                                                              • Figure 21: Opinions about drugstores, by gender, Brazil, November 2017
                                                          • Appendix – Abbreviations

                                                            • Abbreviations
                                                            • Appendix – Market Size and Forecast

                                                              • Market size and forecast
                                                                • Figure 22: Pharmacy retail sales, by value - Brazil, 2012-22
                                                                • Figure 23: Forecast of pharmacy retail sales, by value - Brazil, 2012-22

                                                            Pharmacy Retailing - Brazil - February 2018

                                                            US $3,995.00 (Excl.Tax)