Pharmacy Retailing - Brazil - January 2016
“In order to afford medicine, seniors and soon-to-be seniors may be forced to work beyond retirement. But beyond that, retailers and brands can educate consumers on how to best budget their money and continue preparing for their future. Price plays an important role and with planned cuts from the government ahead, the purchase of medicines will become more expensive."
– Andre Euphrasio, Research Analyst
This report covers the following areas:
- Targeting an aging population
- Targeting OTC medicine and vitamins to sportsmen/women
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