Pizza and Pasta Restaurants - UK - November 2014
“There is room for pizza/pasta restaurants to improve the leisure experience of dining at their venues to make them both more relaxing and engaging. Adding more experiential factors to store layouts, for example, could help elevate the dining out occasion and distract consumers from focusing on the cost of eating out.”
– Helena Childe, Senior Foodservice Analyst
This report looks at the following areas:
- Fast casual concepts can support growth by tapping into new occasions
- Putting the ‘experience’ back into dining out
- Adopting US trends for ‘stunt foods’ can give UK takeaways standout
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