Pizza and Pasta Restaurants - UK - November 2016
“Digital innovation and authentic dishes made from simple and fresh ingredients are transforming pizza and pasta into a destination business, helped by the expansive store presence of leading players. Independent players may be hit by competition from the swelling multitude of new entrants and deli-and-dining formats that are driving more customers into store.”
– Trish Caddy, Foodservice Analyst
This Report discusses the following key topics:
- Venues can draw on customisation trend to drive growth
- Women are more addicted to snacking than men
- Locally sourced ingredients could help operators standout
The pizza and pasta out-of-home market is in growth and looks set to continue to soar as consumers’ appetite for authentic Italian food drives spend. However, growth stands to impact on independent players. The top end of the takeaway and home delivery markets continue to make concerted efforts to push digital innovation and e-commerce with advanced technology, while restaurants become a destination business with fresh ingredients and speed-service as main areas of focus.
Streamlining menu items to focus on key performance drivers such as traditional Neapolitan pizza, should continue to support the segment. Snack-sized dishes should also help create more occasions for all-day eating. Continued focus on communicating the product features and price looks much needed, given that the frugal mentality lingers among most consumers. However, flexibility to customise pizza is also an enticement to visit a pizzeria for many diners.
This Report examines the UK pizza and pasta restaurant market. Within the scope of the Report, takeaway, delivery and sit-down restaurants are considered. The market size comprises turnover from pizza and pasta chains (restaurant and home delivery/takeaway) as well as independents.
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