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Mintel’s Annual Overviews take a look back at 2015 and provide a detailed overview of the key issues faced by key categories through the year. Including; a full market overview, an in-depth review of the big stories from the year as well as our forecast for the future of these markets.

What's included

What's included

Table of contents

Table of contents

  1. Overview

        • Figure 1: Total retail value sales of pizza, US, 2011-15*
        • Figure 2: Total value sales of the UK pizza and pasta takeaway market, 2011-15*
        • Figure 3: Global retail pizza NPD, by top five countries, 2011-15
        • Figure 4: Global retail pizza NPD, by top five regions, 2011-15
    • The Big Stories

      • Retail pizza makers finally get creative with free-from recipes
        • Figure 5: Agreement with the statement, ‘I would like to see a wider variety of gluten-free pizza,’ by select European country, 2015
        • Figure 6: Global gluten-free pizza launches, by storage, 2011-15
      • Nestlé renews its efforts to convey health appeal
        • Figure 7: MULO sales of pizza, by leading companies, rolling 52 weeks 2014 and 2015
        • Figure 8: Agreement with the statement, ‘I'd buy more frozen pizza if it wasn’t so processed,’ by age, US, 2015
        • Figure 9: Pizza launches, by selected health claim, US, 2011-15
      • Domino's takes a bold yet perceptive approach to new global markets
        • Figure 10: Domino’s Pizza Inc. store count information, third quarter, 2015
    • Notable Products of the Past Year

        • Notable pizza products of 2015
        • Looking to the Future

          • Craft pizza makers who celebrate local sourcing will expand further into retail
            • Figure 11: Agreement with the statement, ‘I'd buy more frozen pizza if it had more premium/ gourmet ingredients,’ by age, US, 2015
          • Emerging markets adapt pizza recipes to suit local tastes and halal requirements
            • Figure 12: Annual growth in the number of pizza launches, by halal claim, global, 2012-15*
            • Figure 13: Global halal pizza launches, by region, 2011-15
          • Fast casual pizza outlets can replicate their US success overseas
          • The Analyst’s View

            About the report

            This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

            • The Consumer

              What They Want. Why They Want It.

            • The Competitors

              Who’s Winning. How To Stay Ahead.

            • The Market

              Size, Segments, Shares And Forecasts: How It All Adds Up.

            • The Innovations

              New Ideas. New Products. New Potential.

            • The Opportunities

              Where The White Space Is. How To Make It Yours.

            • The Trends

              What’s Shaping Demand – Today And Tomorrow.

            Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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