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Mintel’s Annual Overviews take a look back at 2016 and provide a detailed overview of the key issues faced by key categories through the year. Including; a full market overview, an in-depth review of the big stories from the year as well as our forecast for the future of these markets.

What's included

What's included

Table of contents

Table of contents

  1. Overview

      • Figure 1: Prepared meals (including pizza), global market performance
      • Figure 2: Prepared meals (including pizza) retail market volume (000 tonnes), top 5 countries, 2016*
      • Figure 3: Prepared meals (including pizza), fastest/slowest growing markets, last five years
      • Figure 4: Prepared meals (including pizza), per capita consumption, 2016*
      • Figure 5: Prepared meals (including pizza), new product launches, top five countries, 2016
      • Figure 6: Prepared meals product introductions, by region, by storage, 2016
      • Figure 7: Prepared meals, new product launches, top five claims, 2016
  2. The Big Stories

      • ‘Clean label’ NPD combats prepared meals’ overprocessed image
        • Figure 8: ‘Prepared meals contain too many highly processed ingredients’ (% agree), by age group, select European countries, 2016
        • Figure 9: Prepared meals, meal kits and pizza, new product launches, naturalness-related claims, US, 2014-16
      • ‘Comfortable’ meals tap diverse culinary traditions for emotional engagement  
        • Figure 10: 'Prepared comfort food meals (e.g. traditional, filling, indulgent) are the most appealing to me' (% agree), select European countries, 2016
        • Figure 11: Reasons for eating prepared meals "I like the taste", by level of recent consumption, US, February 2016
        • Figure 12: ‘I would be interested in eating a pizza made with ethnic breads instead of the regular base (e.g. naan bread, chapatti, pitta with pizza toppings)’ (% agree), by age group, select European countries, 2016
      • Organic meals make gains in established and developing markets
        • Figure 13: Prepared meals, meal kit and pizza, organic product launches, by country, 2014-16
        • Figure 14: Important factors when buying prepared meals, select European countries, 2016
        • Figure 15: ‘Organic pizza is better for you than non-organic pizza’ (% agree), select European countries, 2015
        • Figure 16: Attitudes toward organic food and drinks, Brazil, July 2016
    • Notable Products

        • Snacking and on-the-go occasions spawn innovation in prepared meals
          • On-the-go and snack-targeted meal products get healthier
            • Meal kits tap into ‘Life Hacking’ trend
              • Meal kits tap into ‘Life Hacking’ trend
                • Retail pizza brands respond to consumer demand for less processed recipes
                  • US retail pizza strengthens its focus on natural recipes
                  • Looking to the Future

                      • Convenience 2.0
                        • Figure 17: Making online food purchases, by generation, US, February 2016
                        • Figure 18: Meal kit introductions, top 10 countries, global, 2014-16
                      • Plants make a power play in prepared meals
                        • Figure 19: Important factors when buying prepared meals, select European countries, 2016
                        • Figure 20: Restaurant behavior changes, by demographics, US, December 2015
                        • Figure 21: Prepared meals, meal kits, pizza introductions with vegetarian and vegan claims (%), global, 2014-16
                      • Effective storytelling elevates the appeal of prepared meals and snacks
                        • Figure 22: Important factors when buying prepared meals, select European countries, "includes ingredient sourcing details" 2016
                        • Figure 23: Factors considered to determine how ethical a company is, US, April 2015
                        • Figure 24: Ethical claims on prepared meals, meal kits and pizza, global, 2014-16
                    • The Analyst’s View

                      About the report

                      This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                      • The Consumer

                        What They Want. Why They Want It.

                      • The Competitors

                        Who’s Winning. How To Stay Ahead.

                      • The Market

                        Size, Segments, Shares And Forecasts: How It All Adds Up.

                      • The Innovations

                        New Ideas. New Products. New Potential.

                      • The Opportunities

                        Where The White Space Is. How To Make It Yours.

                      • The Trends

                        What’s Shaping Demand – Today And Tomorrow.

                      Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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