"Pizza is a segment where innovation is consistently occurring from a menu and service perspective. While the segment is becoming more competitive and consumers value a premium pizza experience, there is an interest in menu items that go beyond the pizza, with a focus on healthier sides and appealing non-pizza items on the menu."
- Foodservice Analyst
This report will cover the following areas:
- A lack of loyalty among pizza chains
- Consumers crave healthy sides
The purpose of this Report is to analyze consumers’ attitudes, behaviors, and perceptions surrounding pizza restaurants. The report will also examine how interest in pizza restaurants varies across demographics, generations and regions.
For the purposes of this Report, Mintel has used the following restaurant definitions:
- QSRs (quick service restaurants) – Used interchangeably with “fast food,” QSRs specialize in inexpensive, convenient meals. There is no waiter service, no alcoholic beverages, and low price point. Examples include: McDonald’s, KFC, Taco Bell, Wendy’s, and Pizza Hut.
- Fast casual restaurants – These establishments are characterized by a higher price point than QSRs though not as high as full service restaurants. Fast casuals do not offer waiter service and may or may not serve alcohol. Examples include: Chipotle, Panera Bread, Shake Shack, and Blaze Pizza.
- LSRs (limited service restaurants) – These establishments provide food services where customers usually select and order items and pay before dining. Food/drink may be consumed on the premises, offered as carryout, or delivered to the customer’s location. These may also sell alcoholic beverages. LSRs include both QSRs and fast casual restaurants.
- FSRs (full service restaurants) – These establishments have waiter/waitress service in which customers order and are served while seated. These may also sell alcoholic beverages and offer carryout services and include the restaurant segments: midscale, casual dining, and fine dining.
- C-stores (convenience stores) – Convenience stores are establishments that retail a limited line of goods, primarily groceries and ready-to-consume beverages and snacks, in easily accessible locations. The majority of convenience stores also sell motor fuel.
- MMI (Mintel Menu Insights) - MMI is a quarterly census of restaurant brands covering all commercial segments and US census regions/divisions, with trends going back to Q2 2004. MMI tracks more than 30 unique menu item attributes including flavor, preparation (physical and/or cooking), menu type/section, cuisine type, menu claims, etc., grouped into six major categories from macro restaurant, menu, plate, item dish, and beverage to micro ingredient detail.
- MMI Legacy Data – This data is reflective of the historic MMI database prior to any expansion data being incorporated. This data can be trended back to 2004 and is representative of 580 restaurants and 3,000 menus.
- MMI Expansion Data - This data is reflective of the MMI expansion that increased restaurant coverage from 580 to 1,500 and increased menu collection from 3,000 to 8,000. The expansion data incorporates expanded c-store coverage, including data for hot food, cold prepacked food, breakfast menus, and all self-serve beverage options.