Pizza - UK - August 2012
US $2,461.43 (Excl.Tax)Excl. Tax Buy Now
“There does seem to be room in the market for healthier lines but manufacturers must be careful how to market the healthiness. Considering pizza’s strong image as a treat, overtly marketing a new line as low fat or low-calorie may position it too far from anything resembling temptation to succeed, but referring to it as ‘light’ may have more resonance.”
– Alex Beckett, Senior Food Analyst
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