Pizza - US - January 2009
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
The pizza category is "humming on all cylinders" with impressive sales gains bolstered by innovations across the board. This report not only gives insight into what developments have been most successful and why, but also how the industry can take it a step further and continue to capitalize on consumer and economic trends.
Topics discussed include:
What, in the array of choices found behind today's frozen pizza door, are proving to be best sellers, and why
How to target a new breed of pizza customers whose interest is potentially piqued
What will entice restaurant patrons into staying home to get their pizza "fix"
How to move beyond the core consumers to truly provide something for everyone
What surprise players are "doing the right thing" and how to benefit from that success
How to best address the "elephant in the living room" issue of better-for-you pizza
What the economic downturn means for the category and how to best appeal to financially strained shoppers
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.