Pizza - US - June 2014
“Frozen pizza brands face growing competition from pizza restaurants, as more consumers are able to spend on restaurant pizza again and a majority of consumers perceive store-bought pizza as inferior. Frozen brands can compete by continuing to focus on convenience, while also pointing to brand quality improvements.”
– Amy Kraushaar, Category Manager, Food & Drink Reports
Some questions answered in this report include:
- How can frozen brands compete with pizzerias?
- Are consumers looking for BFY pizza?
- What are households with children looking for from store-bought pizza?
- Frozen pizza
- Refrigerated/frozen kits, crusts, and dough
- Shelf-stable kits, pizza sauces, and crusts
- Take-n-bake pizzas sold fully prepared and requiring only cooking at home
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