Pizza - US - October 2015
"Retail pizza sales are consistent, if not spectacular, as consumers turn to the options most often out of the need for a convenient, value-conscious option for their families. Brands seeking to lure new or current consumers in the category should bear in mind the notable interest in customizable options and the opinion of frozen pizzas as lacking in premium ingredients."
- William Roberts, Jr, Senior Food & Drink Analyst
This report covers the following areas:
- Flat retail pizza sales
- Frozen dominates retail pizza category
- Restaurant options provide distinct competition
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