Plant-based Diet - China - March 2019
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This report covers consumers’ attitudes towards plant-based diets and consumption behaviours. ‘Plant-based diet’ here includes food and drink that have been derived from a plant or vegetable source, such as beans, chia, hemp, canola, potato, pumpkin, rice, soy, and wheat, as well as others.
“Consumers with growing health concerns are embracing the power of plants, and while they hold positive perceptions towards plant-based food and drink, they will lean towards diets that are curated to Chinese palates. The demand for more diverse offerings in premiumised plant-based food and drink provides a healthy market outlook for this category, driving businesses to upgrade processing techniques, and introduce novel ingredients and re-imagined crossover products to the market. Moreover, the increasing awareness of protein’s nutritional benefits could provide brands and companies the opportunities to revolutionise the market with the advantage of plant-based protein.”
– Wenxin Xu, Senior Research Analyst
This report looks at the following areas:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.