Plant-based Diet - China - March 2019
Covered in this report
This report covers consumers’ attitudes towards plant-based diets and consumption behaviours. ‘Plant-based diet’ here includes food and drink that have been derived from a plant or vegetable source, such as beans, chia, hemp, canola, potato, pumpkin, rice, soy, and wheat, as well as others.
“Consumers with growing health concerns are embracing the power of plants, and while they hold positive perceptions towards plant-based food and drink, they will lean towards diets that are curated to Chinese palates. The demand for more diverse offerings in premiumised plant-based food and drink provides a healthy market outlook for this category, driving businesses to upgrade processing techniques, and introduce novel ingredients and re-imagined crossover products to the market. Moreover, the increasing awareness of protein’s nutritional benefits could provide brands and companies the opportunities to revolutionise the market with the advantage of plant-based protein.”
– Wenxin Xu, Senior Research Analyst
This report looks at the following areas:
- Prevention rather than cure might crack open the market
- Scientifically proven perks of plant-based diet could be alluring to males in their 40s
- The appeal of ‘lightness’ spikes but taste is non-negotiable
What you get
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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