Plant-based Proteins - US - May 2019
Covered in this report
For the purposes of this report, Mintel has used the following definitions:
Plant-based proteins are proteins utilized in foods and have been derived from a plant or vegetable source, such as beans/legumes (eg soy, chickpeas, lentils, peas), nuts (eg almonds, cashews), seeds (eg chia, hemp, sesame), and grains (eg wheat, quinoa), as well as others.
Excluded from this report, except for comparison’s sake, are proteins derived from any animal product: egg whites, poultry, meat, dairy, etc
"The plant-based proteins market is growing with no signs of slowing. The challenge moving forward will be for brands to find ways to please consumers with vastly different dietary and taste preferences. The majority of consumers report no specific dietary restrictions and are most focused on taste over specific ingredients if selecting a plant-based protein option."
Karen Formanski, Health and Wellness Analyst
This report will cover the following areas:
- Specialized diets create challenges
- Avoidance of soy, gluten remain obstacles
- Protein opinions are complicated
- Innovations should combine health and taste
- Many reasons for avoiding animal products
- Women, parents are key demographics
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.