Plant-based Proteins - US - May 2019
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For the purposes of this report, Mintel has used the following definitions:
Plant-based proteins are proteins utilized in foods and have been derived from a plant or vegetable source, such as beans/legumes (eg soy, chickpeas, lentils, peas), nuts (eg almonds, cashews), seeds (eg chia, hemp, sesame), and grains (eg wheat, quinoa), as well as others.
Excluded from this report, except for comparison’s sake, are proteins derived from any animal product: egg whites, poultry, meat, dairy, etc
"The plant-based proteins market is growing with no signs of slowing. The challenge moving forward will be for brands to find ways to please consumers with vastly different dietary and taste preferences. The majority of consumers report no specific dietary restrictions and are most focused on taste over specific ingredients if selecting a plant-based protein option."
Karen Formanski, Health and Wellness Analyst
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