Plant Protein Drinks - China - February 2017
“Expanding consumption occasions is the key for PPDs’ future development. Usage of PPD can be expanded to different times of the day beyond breakfast only, while different types of PPDs beyond the traditional types such as soy or walnut drinks can also be explored and developed. Promoting PPDs consumption as part of a healthy lifestyle can potentially add a new angle to the slowing market and attract non-drinkers. Apart from packaging design, PPDs for children should have a wider appeal such as functional benefits and nutritional value.”
– Lei Li, Research Analyst
This Report discusses the following key topics:
- How to promote PPDs as a healthy lifestyle
- How to target children and parents
- How to position classic PPDs and new PPDs towards different occasions
What you get
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