Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Plant Protein Drinks - China - February 2018

“The plant protein drinks industry needs to reinforce its image as a tasty drink with nutritional benefits to compete with other beverages including dairy drinks. In addition, launching more flavoured variants and introducing new ingredients such as cashew could help to boost appeal and increase consumption.”
– Yihe Huang, Research Analyst

This report looks at the following areas:

  • How could soy drinks continue the growth
  • How to compete with milk?
  • What are potential new opportunities regarding ingredients and flavours?

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Overview

    • What you need to know
      • Covered in this report
        • Definition of household income:
          • Excluded
          • Executive Summary

              • The market
                • Sluggish growth for value, volume stays flat
                  • Figure 1: Best- and worst-case forecast of plant protein drinks market value, China, 2012-22
                  • Figure 2: Best- and Worst-case Forecast of Plant Protein Drink Market Volume, China, 2012-22
                • New product development picks up, while premiumisation has a long way to go
                  • Soy segment has the strongest performance
                    • Figure 3: Market value in RMB billions of plant protein drinks, China, 2013-17
                  • Companies and brands
                    • Yangyuan still leads in the market, though losing share
                      • Expanding usage occasions and investing in branding
                        • Flavour, taste and health claims are key focus areas for product development
                          • The consumer
                            • Beans are well recognised as good protein sources
                              • Figure 4: Perception towards protein sources, November 2017
                            • Coconut leads in penetration while soy has the highest frequency
                              • Figure 5: Drinking frequency, November 2017
                            • Marketing and advertising efforts of Six Walnut paid off
                              • Figure 6: Brands used most often – word cloud, November 2017
                            • Good taste and rich in nutrition are most important purchase criteria
                              • Figure 7: Reason for brand preference – word cloud, November 2017
                            • Red date is the most interested new ingredient
                              • Figure 8: New ingredient interest, November 2017
                            • Single ingredient, rich taste, flavoured and nutritional benefits make the ideal product
                              • Figure 9: Attitudes towards plant protein prinks, November 2017
                            • What we think
                            • Issues and Insights

                              • How could soy drinks continue the growth
                                • The facts
                                  • The implications
                                    • How to compete with milk?
                                      • The facts
                                        • The implications
                                          • What are potential new opportunities regarding ingredients and flavours?
                                            • The facts
                                              • The implications
                                              • The Market – What You Need to Know

                                                • The market keeps slowing down
                                                  • New product launching and higher-end offering to fight against decrease
                                                    • The growth of soy makes up for the decrease of walnut and almond
                                                    • Market Size and Forecast

                                                      • Sluggish market value growth
                                                        • Figure 10: Best- and worst-case forecast of plant protein drink market value, China, 2012-22
                                                        • Figure 11: Share of plant protein prinks as of all non-alcoholic drinks, 2013-17
                                                      • Production of plant protein drinks keeps slowing down
                                                        • Figure 12: Best- and worst-case forecast of plant protein drink market volume, China, 2012-22
                                                    • Market Factors

                                                      • Low frequency a key barrier
                                                        • Re-activated new product launch activities since 2017
                                                          • Figure 13: New product launch in China amongst all plant protein drinks launched globally, 2013-17
                                                          • Figure 14: Plant protein drinks new launch type, China, 2013-2017
                                                        • Market offerings going premium
                                                          • Figure 15: Average new product price in USD, China, 2013-17
                                                          • Figure 16: Packaging percentage of all plant protein products, 2013-17
                                                      • Market Segmentation

                                                        • The growth of soy makes up the fluctuating market
                                                          • Figure 17: Market value in RMB billion of plant protein drinks, China, 2013-17
                                                          • Figure 18: Plant protein drinks market volume in million litres, China, 2013-17
                                                        • Soy is the most dynamic segment
                                                          • Figure 19: Share of new products launched in China, by segment, 2013-17
                                                      • Key Players – What You Need to Know

                                                        • Regional players uprising
                                                          • Offering tasty drinks as nutritional supplements
                                                          • Market Share

                                                            • Yangyuan still leads the market
                                                                • Figure 20: Company retail value share, China, 2014-17
                                                              • Competition intensifies
                                                              • Competitive Strategies

                                                                • Taking advantage of seasonality
                                                                  • Figure 21: Zhi Chang Xin Ren stored in thermal container China, 2018
                                                                • Special care for children
                                                                  • Figure 22: Viee highlighting special care for baby2018
                                                                • Nurturing meal time consumption
                                                                  • Figure 23: Yinlu Peanut Milk as food ingredient, China, 2018
                                                                • Justifying well-being benefits with TCM (Traditional Chinese Medicine) ingredients
                                                                  • Figure 24: New launched plant protein drinks in China based featuring brown rice
                                                                • Playing up brand heritage vs rejuvenating the brand
                                                                  • Figure 25: Coconut Palm highlighting its history, China, 2018
                                                                  • Figure 26: Weiwei creates a younger image to reach younger generation, China, 2018
                                                              • Who’s Innovating?

                                                                • Launching more indulgent flavours
                                                                  • Figure 27: Top flavours of plant protein drinks, China, 2013-17
                                                                  • Figure 28: New launched plant protein drinks in china with special taste or ingredients
                                                                • Rise of healthy claims
                                                                  • Figure 29: Top claims of plant protein drink, China, 2013-17
                                                                  • Figure 30: New launched plant protein drinks in China with health claims
                                                                  • Figure 31: Benefit Shakes highlighting vitamin supplement, UK, November 2017
                                                                • Make it light vs make it rich
                                                                  • Figure 32: Selected plant protein drinks highlighting light taste
                                                                  • Figure 33: Selected plant protein drinks featuring rich taste
                                                                • Nuts rising in the global market
                                                                  • Figure 34: Selected plant protein drinks featuring nuts
                                                              • The Consumer – What You Need to Know

                                                                • Plant protein is recognised as a good source of protein
                                                                  • Coconut is more popular but soybean is consumed more frequently
                                                                    • Established brands are used more often, though brand name is not the most critical purchase factor
                                                                      • Enriching flavours to achieve future growth
                                                                      • Perceptions towards Protein Sources

                                                                        • Nuts and beans are most popular plant protein sources
                                                                          • Figure 35: Perception towards protein sources, November 2017
                                                                        • Potential opportunity to target females with the quality of plant protein
                                                                          • Figure 36: Perception towards protein sources – high quality protein, by gender, November 2017
                                                                      • Drinking Frequency

                                                                        • Coconut enjoys highest penetration
                                                                          • Figure 37: Usage penetration for plant protein drinks, November 2017
                                                                        • Male consumers are interested in peanut and coconut
                                                                          • Figure 38: Plant protein drinks penetration, by gender, November 2017
                                                                          • Figure 39: Plant protein drinks penetration, by children in household, November 2017
                                                                          • Figure 40: Plant protein drinks penetration, by city tier, November 2017
                                                                        • Soy drinks’ consumption frequency nearly doubles that of almonds
                                                                          • Figure 41: Drinking frequency, November 2017
                                                                        • Gender gap lies in grain, walnut and almond drinks
                                                                          • Figure 42: Average purchase frequency per month, by demographics, November 2017
                                                                      • Brand Used Most Often

                                                                        • Six Walnuts is the leading brand, followed by Coconut Palm and Lolo
                                                                          • Figure 43: Top brands used most often (unaided mentions), November 2017
                                                                        • Soy based drinks fall behind owing to a lack of a dominant brand
                                                                          • Figure 44: Brands used most often, by segment (unaided mentions), November 2017
                                                                          • Figure 45: Brands used most often by heavy users, by segment (unaided mentions), November 2017
                                                                      • Reason for Brand Preference

                                                                        • Taste is more important than nutrition
                                                                          • Figure 45: Reason for brand preference (netted), November 2017
                                                                          • Figure 46: Reason for brand preference – Word Cloud, November 2017
                                                                        • Taste vs nutrition among different consumer groups
                                                                          • Figure 47: Reason for brand preference, by age group, November 2017
                                                                          • Figure 48: Reason for brand preference, by household income level, November 2017
                                                                        • Brand differentiators go beyond taste and nutrition
                                                                          • Figure 49: Reason for brand preference, by leading brands’ heavy users, November 2017
                                                                          • Figure 50: Special Arms usage occasion advertisement, China, December 2017
                                                                      • Interest in New Ingredients

                                                                        • Red dates and cashew are the most favourable new ingredients
                                                                          • Figure 51: New ingredient interest, November 2017
                                                                        • Soy drink heavy users prefer red bean
                                                                          • Figure 52: New ingredient interest by heavy users, very interested, November 2017
                                                                      • Attitudes towards Plant Protein Drinks

                                                                        • Prefer single ingredient and rich taste
                                                                          • Figure 53: Attitudes towards plant protein drinks – ingredients and tastes, November 2017
                                                                        • Flavoured is welcomed regardless of subsidence
                                                                          • Figure 54: Attitudes towards plant protein drinks – subsidence and flavour, November 2017
                                                                          • Figure 55: Subsidence preference vs ingredients and taste, November 2017
                                                                        • Uncertain about heathy claim comparison but definite about nutritional supplement
                                                                          • Figure 56: Attitudes towards plant protein drinks – use and health, November 2017
                                                                      • Meet the Mintropolitans

                                                                        • More in favour of certain plant protein ingredients
                                                                          • Figure 57: Perception towards various protein sources – rich in protein, by consumer classification, November 2017
                                                                          • Figure 58: Perception towards various protein sources – high quality protein, by consumer classification, November 2017
                                                                        • Higher penetration
                                                                          • Figure 59: Plant protein drinks penetration, by consumer classification, November 2017
                                                                        • Pay more attention on nutrition
                                                                          • Figure 60: Reason for brand preference, by consumer classification, November 201
                                                                        • More open to new ingredients
                                                                          • Figure 61: Interest in new ingredients, by consumer classification, November 2017
                                                                        • Regard plant protein drink a beverage healthier than dairy
                                                                          • Figure 62: Attitudes towards plant protein drinks – use and health, by consumers classification, November 2017
                                                                      • Appendix – Market Size and Forecast

                                                                          • Figure 63: Market value for plant protein drinks, China, 2012-22
                                                                          • Figure 64: Market volume for plant protein drinks, China, 2012-22
                                                                      • Appendix – Market Segmentation

                                                                          • Figure 65: Market value for plant protein drinks, by segment, China, 2012-22
                                                                          • Figure 66: Market volume for plant protein drinks, by segment, China, 2012-22
                                                                      • Appendix – Methodology and Abbreviations

                                                                        • Methodology
                                                                          • Fan chart forecast
                                                                            • Abbreviations

                                                                            Plant Protein Drinks - China - February 2018

                                                                            US $3,990.00 (Excl.Tax)