Plant Protein Drinks - China - January 2015
“The staggering growth in the PPD market makes it the most dynamic market in the drink spectrum with emerging product categories on the rise and new entrants flooding into the market. The intensifying competition from within and outside the PPD market will put pressure on the established brands in the five leading product segments, forcing the market to move towards further fragmentation. However, the pressure from the competition is unlikely to offset the momentum and the market is expected to follow its record-breaking growth rate in the short term.”
– David Zhang, Senior Drink Analyst
This report looks at the following areas:
- Ingredients and added benefits lead the premiumisation route
- Taste no longer plays a definitive role in the success of PPDs
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