Plus Size and Big & Tall Clothing - US - June 2015
Unfortunately, the obesity epidemic continues to linger in the US, impacting over one third of Americans. However, it is this sheer number of consumers that play a major role in creating demand for the plus size and big and tall clothing markets. The industry will also be supported by growing female and male populations and a strengthening economy.
This report looks at the following areas:
- Obesity impacts over one third of Americans
- Online shopping is fairly common
- Many struggle with sizing
Online shopping is already high in this category, but should continue to be strong as mobile shopping rises. Many shoppers in the market (even more men than women in this survey) consider themselves to be fashionable and stylish, and enjoy clothes shopping; yet often settle for what fits. Numerous opportunities exist for retailers to better service the individual needs of customers who require larger sized clothing, without making them feel singled out for their size.
For the purposes of this report, Mintel includes analysis of clothes designed specifically for plus size adult women and big and tall adult men. Plus size includes the following women’s apparel in sizes 14 and larger: shirts (including T-shirts, blouses, tank tops, etc), bottoms (including jeans, pants /slacks, and shorts, etc), suits, blazers, outerwear (including coats/jackets), sweaters, dresses, skirts, underwear, and active sportswear (tops and bottoms). Big and tall includes the following apparel purchased at a big and tall specialty store or big and tall department within a store: shirts (including T-shirts, polo shirts, button-down shirts, etc), bottoms (including jeans, pants/slacks or khakis, etc), suits, sport coats, outerwear (including coats/jackets), sweaters, underwear, and active sportswear (tops and bottoms).
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