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Poland Outbound - November 2012

Poland is the sixth-largest economy in the European Union (EU) and one of the strongest Eastern European markets to emerge from Communist rule in the late 1980s. The country has gradually transformed into a democratic free-market economy, cultivating private enterprise and attracting foreign direct investment (FDI). Over the past two decades, Polish consumers have seen job opportunities expand and average incomes rise, in turn boosting its gross domestic product (GDP).

Outbound tourism is a developing market that is yet to reach maturity in comparison to the outbound markets of other major EU economies. The opportunity to travel abroad has been seized upon by Polish citizens as its economy has become more advanced. Poland’s membership to the EU, which began in May 2004, provided a major lift to outbound travel, as foreign airlines and travel companies gained access to the Polish market. The birth of the Polish low-cost carrier (LCC) market in 2004 brought forth a new line of aviation brands, offering Poles air travel at prices not seen before. Regional airports have been pivotal, making air travel more accessible to Poland’s population. Meanwhile, the development of package holidays, offering cheap deals to foreign countries, has enticed more Poles abroad.

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Table of contents

  1. Introduction

    • Data Sources

      • Market Drivers

        • Population
            • Figure 1: Mid-year population of Poland, 1950-2050
            • Figure 2: Mid-year population by age, 2010-50
          • Polish citizens living abroad
            • Figure 3: Population of Polish citizens resident in the UK, 2004-11
          • Economy
            • Consumer incomes and expenditure
              • Figure 4: Selected macro-economic factors in Poland, 2007-11
            • Exchange rates
                • Figure 5: Exchange rates between the Polish Zloty and selected foreign currencies, 2007-11
              • Tourism balance
                • Figure 6: Tourism receipts and expenditure, 2000, 2005 and 2010
            • Outbound Tourism

              • Arrivals
                  • Figure 7: Outbound trips made abroad by Polish nationals, 2004-11
                • Destinations
                  • Figure 8: Leading foreign destinations visited by Polish citizens, 2007-11
                • UK
                  • Italy
                    • Germany
                      • Egypt
                        • Spain
                          • Croatia
                            • Turkey
                              • Greece
                                • Hungary
                                  • Austria
                                    • Czech Republic
                                      • Russia
                                        • Slovakia
                                          • Lithuania
                                            • US
                                              • Other
                                                • Ireland
                                                  • Tunisia
                                                    • Bulgaria
                                                      • Portugal
                                                        • Emerging markets
                                                        • Market Characteristics

                                                          • Pre-booking behaviour and booking methods
                                                            • Polish travellers prefer to self-organise
                                                              • Information gleaned from number of sources
                                                                • Figure 9: Most important information sources used by Polish citizens when making decisions about travel, 2009 and 2011
                                                                • Figure 10: All booking methods used by the Polish to arrange holidays, 2011
                                                              • Demographics
                                                                • Purpose of visit
                                                                  • Figure 11: Main purpose of travel for Polish outbound travellers, by share of trip, 2008 and 2010
                                                                • Expenditure
                                                                    • Figure 12: Expenditure per outbound trip by Polish citizens, 2007-10
                                                                  • Length of stay
                                                                    • Seasonality
                                                                      • Figure 13: Polish citizens’ outbound border crossings by month, 2010-11
                                                                  • Transport

                                                                      • Figure 14: Border crossings by Polish citizens to overseas destinations, 2009-11
                                                                    • Air
                                                                      • Poland’s airport infrastructure
                                                                        • Figure 15: Outbound border crossings made by Polish citizens by airport, 2010-11
                                                                      • LCCs operating in Poland
                                                                        • Charter airlines
                                                                          • Road
                                                                            • Rail
                                                                              • Sea
                                                                              • Accommodation

                                                                                  • Figure 16: Accommodation used by Polish travellers on trips abroad, 2006-10
                                                                                  • Figure 17: Nights spent by Polish travellers in Austrian accommodation, 2010 and 2011
                                                                              • Tour Operators and Travel Agencies

                                                                                  • Travel businesses face closure
                                                                                    • Major players in the Polish travel trade
                                                                                      • Itaka
                                                                                        • Rainbow Tours
                                                                                          • Neckermann Polska
                                                                                            • Online travel portals
                                                                                            • What Next?

                                                                                              Poland Outbound - November 2012

                                                                                              US $377.39 (Excl.Tax)