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Description

Description

“The Poland outbound market is young and dynamic, driven by the country’s strong economic performance. Sun and beach holidays are high on the agenda, as is common among first-generation travellers. Visiting friends and relatives [VFR] is also prominent due to the large Polish diaspora living overseas and the lower cost attached to this type of tourism.”
– Jessica Kelly, Senior Tourism Analyst

This report looks at the following areas:

  • How is Poland’s economy shaping outbound travel?
  • What destinations are visited by Poles around the world and why?
  • Which airline brands are leading the way in Poland’s outbound market?
  • What types of holiday do Polish travellers prefer?
  • Who are the leading Polish travel operators?

What's included

What's included

Table of contents

Table of contents

  1. Introduction

    • Data Sources

      • Market Drivers

        • Population
            • Figure 1: Population growth, 1965-2050
            • Figure 2: Poland’s demographic profile, 2015 & 2050
          • Economy
            • Figure 3: Poland selected economic statistics, 2011-17
          • GDP per capita
            • Exchange rates
              • Figure 4: Selected exchange rates, 2012-17
            • Tourism balance
              • Figure 5: Poland’s tourism balance, 2012-17
          • Outbound Tourism

            • Arrivals
              • Figure 6: Outbound travel, 2014-17
            • Destinations
              • European destinations
                • Figure 7: Outbound trips to leading destinations, 2015-17
                • Figure 8: Outbound leisure, recreation & holiday trips to leading destinations, 2017
              • Germany
                • Italy
                  • UK
                    • Czech Republic
                      • Croatia
                        • Greece
                          • Spain
                            • Austria
                              • Slovakia
                                • France
                                  • Hungary
                                    • Bulgaria
                                      • Other European countries
                                        • Albania
                                          • Iceland
                                            • Malta
                                              • Switzerland
                                                • Turkey
                                                  • Non-European destinations
                                                    • Australia
                                                      • Canada
                                                        • China
                                                          • Cuba
                                                            • Dominican Republic
                                                              • Egypt
                                                                • Kazakhstan
                                                                  • Morocco
                                                                    • US
                                                                      • Tunisia
                                                                        • Other
                                                                        • Market Characteristics

                                                                          • Pre-booking behaviour
                                                                            • Booking methods
                                                                              • Demographics
                                                                                • Purpose of visit
                                                                                  • Figure 9: Outbound trips by purpose of visit, 2017
                                                                                • Expenditure
                                                                                  • Figure 10: Outbound travel expenditure, 2017
                                                                                • Length of stay
                                                                                  • Figure 11: Outbound travel by average length of stay, 2017
                                                                                • Seasonality
                                                                                  • Figure 12: Poland outbound travel by month, 2017
                                                                              • Transport

                                                                                  • Figure 13: Outbound trips by mode of transport, 2017
                                                                                • Air
                                                                                  • Airports
                                                                                    • Airlines
                                                                                      • LOT Polish Airlines
                                                                                        • Wizz Air
                                                                                          • Ryanair
                                                                                            • Other
                                                                                              • Road
                                                                                                • Rail
                                                                                                  • Sea
                                                                                                  • Accommodation

                                                                                                      • Figure 14: Outbound trips by type of accommodation, 2017
                                                                                                  • Tour Operators and Travel Agencies

                                                                                                      • Leading travel companies
                                                                                                        • Itaka Holdings
                                                                                                          • TUI Poland
                                                                                                            • Rainbow Tours SA
                                                                                                              • Grecos
                                                                                                                • Wezyr Holidays (Coral Travel Poland)
                                                                                                                  • Neckermann Podroze
                                                                                                                    • Online travel companies
                                                                                                                    • What Next?

                                                                                                                      About the report

                                                                                                                      This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                                                                      • The Consumer

                                                                                                                        What They Want. Why They Want It.

                                                                                                                      • The Competitors

                                                                                                                        Who’s Winning. How To Stay Ahead.

                                                                                                                      • The Market

                                                                                                                        Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                                                                      • The Innovations

                                                                                                                        New Ideas. New Products. New Potential.

                                                                                                                      • The Opportunities

                                                                                                                        Where The White Space Is. How To Make It Yours.

                                                                                                                      • The Trends

                                                                                                                        What’s Shaping Demand – Today And Tomorrow.

                                                                                                                      Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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