Potato and Tortilla Chips - US - February 2019
"The potato and tortilla chip market continued to enjoy steady growth even as the market place grows competitive. Consumers exhibit a tendency to stick to familiar brands and tastes and to see chips as an indulgence which may be a challenge to market expansion. Opportunities lie in flavor, functionality, and healthy innovations and through effective outreach to young adults, parents, and Hispanic consumers."
- Mimi Bonnett, Director - Food and Drink, Foodservice
This Report looks at the following areas:
- Slowing growth in a competitive landscape
- Breaking the habit
- Despite the bad rap consumers love their chips, for now
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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