Poultry & Poultry Substitutes - Ireland - September 2019
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For the purpose of this report, poultry is defined as comprising retail sales of processed and unprocessed chicken, turkey and other poultry (duck and goose) for in-home consumption and for use outside of the home, ie as part of a packed lunch.
Unprocessed/raw poultry and game includes all primary cuts – fresh or frozen meat (whole-bird or portion), including poultry which has been marinated or glazed with a sauce.
Processed and cooked poultry and game includes:
“The Irish poultry market continues to thrive due to poultry’s perceptions of versatility and being leaner making it more attractive compared to other types of meat. The higher price point of poultry, particularly chicken, creates a dynamic market, but with a bigger push towards flexitarian and vegan lifestyles more opportunities exist in poultry substitutes.”
– Emma McGeown, Research Analyst
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