Poultry - US - November 2013
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“Fears related to the safety of poultry, due in part to recent foodborne illnesses, have consumers on high alert. Additionally, health concerns related to high cholesterol and fat intake from consuming meat has Americans seeking alternate protein options. To calm these fears, manufacturers must focus on implementing transparent manufacturing and animal welfare policies, as well as highlighting the positive health and economic benefits of eating poultry.”
– Amanda Topper, Food Analyst
This report looks at the following areas:
The $32.8-billion poultry market has grown 22% from 2008-13, as increased affordability due to lower feed costs and preferences for leaner animal proteins increased. Concerns about poultry safety continue to play a role in the category; however, an increasing number of manufacturers are building consumer trust of their products by communicating transparent manufacturing processes and animal-welfare policies.
Mintel here provides a comprehensive analysis of the following factors that have the greatest potential to impact the category’s performance:
This report focuses primarily on uncooked poultry, both fresh and frozen, sold through retail channels for consumption at home.
For the purposes of this report, Mintel has used the following definitions for the poultry category:
fresh and frozen chicken parts, including boneless cuts
fresh and frozen whole chickens
other poultry, fresh and frozen—this segment is primarily turkey, but also includes duck and other specialty birds.
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