Poultry - US - November 2016
"Despite being a staple product for many consumers, the total sales of poultry are down due to decreases in both poultry prices and total volume sold due to the rapidly falling price of beef. Poultry manufacturers need to focus on the many benefits poultry has over other proteins and develop products that appeal to both experienced and inexperienced home cooks."
- Caleb Bryant, Foodservice Analyst
This report looks at the following areas:
- Poultry sales are stagnant
- The price of beef is falling fast
- Young consumers need education
This report covers the following poultry segments:
- Fresh or frozen chicken, including both parts and whole chickens
- Fresh or frozen other poultry – this segment is primarily turkey, but also includes duck and other specialty birds
The market size includes packaged, refrigerated, random-weight poultry; poultry sold at “butcher counters,” refrigerated/frozen unprocessed poultry; and refrigerated/frozen processed poultry.
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