Pregnancy - US - August 2016
"The US continues to experience low birth rates. Despite this, the topic of prenatal and postnatal maternal health care for women continues to intensify and brands and companies have an opportunity to be a part of this conversation. Women are up against many health ailments, affecting both the mind and body. In order to alleviate these issues, and learn about other pregnancy related topics, women are seeking out information from various sources to better inform themselves. There are opportunities to keep women informed, particularly first-time moms, provide safe health products for mom (and baby), and even redesign the way women shop for maternal health care products."
-Marissa Gilbert, Health and Wellness Analyst
This report discusses the following key topics:
- Slow sales in the pregnancy self diagnostic market
- Pregnancy isn’t easy on the body or mind
- Some women are turning away from medications during pregnancy
This Report provides an overview of the various stages of pregnancy as it relates to the health care industry. The focus of this Report is on the attitudes and behaviors of women trying to get pregnant, are currently pregnant, or were recently pregnant, and their attitudes towards maternal health care.
Also defined in this Report are:
- First time mothers: Females who are trying to get pregnant for the first time, are currently pregnant for the first time or who had their first baby within the past year.
- Experienced mothers: Females who are trying to get pregnant after already given birth to at least one child, are pregnant for the second or more time or who had their second or more child within the past year.
What you get
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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