Premium Alcoholic Drinks - Ireland - May 2010
US $1,382.11 (Excl.Tax)Excl. Tax Buy Now
The Irish alcohol industry is seeing a major move towards premiumisation. With consumers less willing to spend money on alcohol outside of the home, alcohol manufacturers are increasingly looking at ways to add value to their products. Manufacturers have increasingly been looking at ways to enhance the premium aspects of their brand, to help attract recession-affected consumers.
This report reviews how Irish consumers view premium drinks, and what qualities make a drinks brand premium in their eyes, with particular focus on how the trend towards premium alcohol has affected in-home alcohol consumption.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.