Premium and Mass Affluent Banking - UK - November 2013
“For banks targeting the affluent market offering a holistic approach can be important strategy and the focus should not just be around premier accounts. Firms can target new customers by offering to provide and manage a suite of accounts in order to cater for clients’ particular financial situations and needs. ”
– Stevan Obradovic, Financial Services Analyst
Some questions answered in this report include:
- Can firms target clients with multiple accounts?
- Will the new switching service encourage more people to change their account provider?
- What are the main influencing factors when affluent consumers choose accounts?
- Why do consumers overlook paid for, premium or full private accounts?
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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