Premium and Mass-affluent Banking - UK - November 2015
“Banks still have their work cut out to convince most in the affluent and HNW markets that premium accounts are worthwhile or value for money. Affluent consumers are most interested in a competitive interest rate and customer service, with comparatively few looking for more exclusive premium services.”
Deborah Osguthorpe, Head of UK Financial Services Research
This report looks at the following areas:
- The switching market for affluent consumers is growing
- Affluent consumers are not convinced by premium banking services
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