Premium Credit Cards - US - November 2011
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
Prospects for premium credit cards look more positive than they have in many years. The surge in borrower defaults has dropped sharply, increasing issuer profitability. New government limits on debit card swipe fees make credit cards much more attractive for consumers to use. As a result, competition in the market is as fierce as it has ever been. Card issuers have pulled out all the stops on rewards, cash bonuses and interest-free borrowing offers.
This study is a comprehensive update of the U.S. premium credit card business, with a particular spotlight on the competitive landscape, consumer behaviors and attitudes, the regulatory and legislative environment, profitability drivers, and current marketing strategies. For the purposes of this report, premium credit cards are defined as cards primarily targeting higher income consumers with good or better credit risk scores.
What you need to know:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.