Premium Food and Drink Trends - Ireland - August 2009
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Faced with economic uncertainty, Irish consumers are thinking twice about all purchasing decisions, including the food and drink choices they make.
This is having a detrimental impact on the premium sector in particular, as consumers are now more inclined to fill up their shopping basket with bargain buys as opposed to luxury food items.
Nevertheless, all is not lost for premium foods as Mintel’s consumer research shows that value for money in terms of quality and ethical credentials are still an important factor when grocery shopping in 2009.
Has the recession put a halt to consumers’ uptake of premium items?
How have developments in the own-label premium category impacted upon the sector as a whole?
Are food retailers neglecting their premium offerings in favour of promoting their value ranges?
Is premium still an attractive proposition for new product development?
Is the status and price gap between premium and non-premium food and drink items narrowing, and if so is this tarnishing the sector’s image?
What are the key trends (packaging, ingredients) within Ireland’s premium food and drink market?
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