Premiumisation In Food and Drink - China - June 2019
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This report seeks to discover whether Chinese consumers are upgrading their consumption of general food and drink categories and the reasons and criteria why they are going premium. As individuals’ opinions towards premium products can differ, consumers’ motivation and understanding will be examined as well.
To better quantify the concept of ‘premiumisation’, premium products are defined as those with higher prices in this survey.
“The majority of Chinese consumers are prioritising a healthier lifestyle by consuming quality food and drink products. With an overall elevated financial capability, consumers are actively seeking premium cues that can fulfil their needs to improve health as well as satisfy taste buds as they tend towards becoming value-driven rather than price-driven. The bright outlook for food and drink categories will drive businesses to upgrade each and every step in the process, including sourcing, processing, packaging, and communicating with audiences. Niche claims and functions introduced by foreign competitors could also serve as inspiration for domestic players.”
– Wenxin Xu, Senior Analyst
This report looks at the following areas:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.