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Premiumisation – Indian Consumer – 2019

Cater to the evolving needs of consumers for premium products. Leverage familiarity in one category to cross-sell across categories and build customer engagement.

Nidhi Sinha, Head of Content - India Consumer

EXECUTIVE SUMMARY

KEY TRENDS

  • Key drivers
  • Global trends and how they are playing out in India

CONSUMER INSIGHTS

  • Premium food and drink buyers
  • Premium BPC buyers
  • Premium lifestyle purchase

MARKET OPPORTUNITIES

  • Opportunities
  • Who's innovating
  • Global innovations

APPENDIX

MINTEL INDIAN CONSUMER – OTHER REPORTS AVAILABLE

What you get

What's included

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Table of contents

  1. executive summary

    • KEY trends

      • Key drivers
      • Global trends and how they are playing out in India
    • consumer insights

      • Premium food and drink buyers
      • [Graph] India: Perception of premium products, by consumer group, Aug 2018
      • Premium BPC buyers
      • [Graph] India: Perception of premium products, by premium BPC consumers, Aug 2018
      • Premium lifestyle purchase
      • [Graph] India: Premium lifestyle product preference, by city tier, Aug 2018
    • market opportunities

      • Opportunities
      • Who's innovating
      • Global innovations
    • appendix

      • MINTEL INDIAN CONSUMER – OTHER REPORTS AVAILABLE

        Premiumisation – Indian Consumer – 2019

        £1,950.29 (Excl.Tax)