Prepaid and Gift Cards - US - June 2010
US $4,395.01 (Excl.Tax)Excl. Tax Buy Now
Although slowed somewhat by the recent recession, the gift and prepaid card business is starting to gain momentum again and is forecast to continue to show continued strong growth. Demographic trends in the United States are also benefiting the industry. The large number of un- and underbanked households in this country represent a tremendous market for prepaid cards; people who can’t afford or refuse to pay fees associated with bank account ownership are ripe for this product – and not many have been introduced to it.
Teens and college students who, thanks to the Credit CARD Act are no longer able to obtain credit cards, are also a potentially huge market – as long as their parents can be sold on the benefits. That shouldn’t be difficult, however, since the cards eliminate the need for parents to provide their own credit cards when their kids want to go shopping at either a brick-and-mortar store or online. Targeting both these groups will be especially important to card issuers as both are aiming for more economically robust futures that may very well include the need for more profitable bank relationships.
The themes that are reflected in this report include:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.