Prepared Cakes and Pies - US - June 2011
This report covers the sales of ready-to-eat (RTE) cakes through food, drug, and mass merchandiser (FDM) channels and in-store bakeries (ISBs).
The following FDMx products are included:
- Refrigerated and shelf-stable cakes
- Refrigerated and shelf-stable pies
- Refrigerated cheesecakes
- Snack cakes
- Custom-decorated cakes
- All-occasion cakes
- Upscale dessert cakes
- Products generally considered breakfast foods, such as coffeecake, pastries, muffins, and doughnuts
- All cake mixes and pie crusts
- Cakes for the catering market
- Frozen cakes, pies, and desserts.
Product segments included in ISB sales are:
Included are products that are prepackaged and usually kept at room temperature, but may be refrigerated. Two sources are used to identify in-store bakery products, which poses the risk of some overlap in these sales.
Excluded from the report are:
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.