Prepared Cakes and Pies - US - June 2011
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This report covers the sales of ready-to-eat (RTE) cakes through food, drug, and mass merchandiser (FDM) channels and in-store bakeries (ISBs).
The following FDMx products are included:
Product segments included in ISB sales are:
Included are products that are prepackaged and usually kept at room temperature, but may be refrigerated. Two sources are used to identify in-store bakery products, which poses the risk of some overlap in these sales.
Excluded from the report are:
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