Prepared Meals and Side Dishes - US - May 2014
“Category purchasers value the convenience of prepared meals and side dishes and prefer items with natural ingredients, cleaner product labels, and better-for-you claims. Addressing the specific reasons consumers purchase these items, and promoting their versatility, can benefit the category overall.”
– Amanda Topper, Food Analyst
Some questions answered in this report include:
- How can perceptions of the frozen category be improved?
- What will the main source of innovation for the category be?
- How can the use of prepared meals and side dishes be expanded?
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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