Prepared Meals - Brazil - March 2013
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“Despite prepared meals being used by 80% of consumers, they are not considered by Brazilians as an option for frequent consumption. Their price is high; they can cost twice or even three times more than homemade meals. Strategies that target low-income consumers can support sales growth. Meanwhile, given the still low usage, new product launches focused on flavor, indulgence, and competitive prices are best placed to attract consumers.”
– Jean Manuel Gonçalves da Silva, Senior Food Analyst
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