Prepared Meals - Frozen and Refrigerated - Canada - August 2019
"While the majority of Canadians eat pre-packaged meals and Mintel forecasts growth in the segment, there are evident and nuanced differences in what motivates different consumers to turn to the category. As the broader competitive landscape continues to intensify, this Report looks to identify and understand the drivers for use. This Report provides an assessment of why they turn to pre-packaged meals and what would incentivize them to use them more often. Topics of convenience, flavour, health and nutrition and sustainability are addressed in this Report to provide the reader with the Canadian consumer’s perspective on pre-packaged meals and to serve as a resource for when innovating and developing positioning."
– Joel Gregoire, Associate Director - Food & Drink
This report examines the following issues:
- Many Canadians continue to perceive pre-packaged meals as processed
- Emerging categories spawn an increasingly competitive landscape
- Trial is a less commonly cited reason for use
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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