Prepared Meals - Frozen and Refrigerated - Canada - August 2019
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
"While the majority of Canadians eat pre-packaged meals and Mintel forecasts growth in the segment, there are evident and nuanced differences in what motivates different consumers to turn to the category. As the broader competitive landscape continues to intensify, this Report looks to identify and understand the drivers for use. This Report provides an assessment of why they turn to pre-packaged meals and what would incentivize them to use them more often. Topics of convenience, flavour, health and nutrition and sustainability are addressed in this Report to provide the reader with the Canadian consumer’s perspective on pre-packaged meals and to serve as a resource for when innovating and developing positioning."
– Joel Gregoire, Associate Director - Food & Drink
This report examines the following issues:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.